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HomeBuying a business › Motel

Written for motel buyers

Before you buy a motel, know which of its three prices you are paying.

Free 7-page guide, no email required

Australia has 2,498 motels sharing $4.1 billion of revenue, and almost none are being built: IBISWorld counts 2,339 rooms added in 2025, and a new motel does not pay at regional room rates. The same motel sells three ways, as a passive freehold, a freehold going concern or a leasehold, at three different prices, and a lender funds each one differently. Get the tenure right and the price and the funding follow. Get it wrong and you pay a freehold price for a leasehold risk.

Freehold going concerns funded to about 70% of the price on a going-concern valuation. Leaseholds funded on the lease and the cash flow.

Subject to lender criteria, security position and eligibility. Lender positions in writing, 16 September 2026. Figures on this page reviewed quarterly, last reviewed September 2026. Next review: December 2026.

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The industry, in five numbers

A sector with no new supply, thin cover and a margin that only just recovered.

Revenue across the sector runs about $4.1 billion between 2,111 businesses running 2,498 motels: roughly $1.9 million and eleven staff each. Profit per business is about $214,000 at an industry margin of 11.0%, up 6.3 points in five years as occupancy climbed back after the pandemic. Growth from here is forecast at 2.5% a year to $4.6 billion by 2030-31, and the count of motels is forecast to fall, not rise, because nobody can build one at the room rates a regional town will pay.

MeasureIndustryWhat it means for your deal
Motels2,498, forecast to fall to 2,397 by 2031-32The stock you are looking at is the stock there is. Ageing 1970s and 1980s buildings, and a refurbishment bill that comes with them.
Revenue each~$1.9 millionSkewed by the larger properties and the chains. A 20-room highway motel turns over a fraction of this, and its numbers are the owner’s.
Profit each~$214,000, 11.0% marginWhere the owners run the motel themselves, their wage sits inside that profit. Rebuild it before you price it.
Occupancy~70% for motels in 2024-25; 74.3% across accommodation nationallyThe number a valuer tests first. Ask for the monthly figures for three years, not the annual average.
Interest cover1.5 times, five-year industry averageThin. This is why a lender tests cover harder than it tests the LVR, and why structure decides more than rate.

IBISWorld, Motels in Australia (H4402), June 2026. General information only, not a valuation and not advice about any particular business.

Where the money actually comes from

Midscale and economy accommodation is 59.7% of industry revenue, luxury and upscale 20.0%, food and beverage 17.2%, other services 3.1%. Domestic leisure travellers pay 52.2% of the industry’s income, international visitors 29.3% and domestic business travellers 15.0%, and the motels that outperform are the ones anchored to demand that does not take holidays: hospitals, logistics hubs, government contracts, mining and construction, which between them were 35% of corporate bookings in 2025. New South Wales and Queensland hold 63% of the motels against 51.6% of the population; Victoria is under-represented because Melbourne is a hotel market. Ask for the guest mix by month before you assume what you are buying.

Three tenures, three prices

The same motel is sold three ways, and each one is a different transaction.

Before the yield, establish what you are buying. A motel is sold as a passive freehold (the land and buildings, with an operator on a lease), as a freehold going concern (land, buildings and the business together) or as a leasehold (the business and the lease, no land). Yields on all three compressed through 2024 and 2025; these are the ranges a specialist accommodation broker reported in January 2026 and the state medians it reported for the 2025 financial year.

Passive freehold

You are the landlord. The lessee runs the motel and pays rent under a long lease with annual reviews. Sold at 7 to 8% as the standard, with anything below 6.5% now considered excellent and three sales at or under 5% in the year to January 2026. The security is the lease and the lessee’s ability to pay it.

Funded as commercial property investment. The tenant is the risk.

Freehold going concern

Land, buildings and business in one price, and you run it. Quality assets traded at 9 to 10% in the year to January 2026, down from 14 to 15% a few years earlier; regional assets at 12 to 15%, down from 18 to 20%. Median price per key rose 13.1% and profit per key 14.6% in the year to June 2026.

Funded on a going-concern valuation. The strongest lending of the three.

Leasehold

The business and the lease, with the landlord keeping the land. The lowest entry price and the highest return on paper: leaseholds averaged 25 to 27% in January 2026, five points below a few years earlier, with 2025 state medians of 35.6% in Queensland, 32.3% in New South Wales and 29.2% in Victoria. Median price per key rose 28.7% in the year to June 2026, and the median yield fell below 30% for the first time.

Funded on the lease and the cash flow. The landlord’s consent is part of the security.

Yields: ResortBrokers research, January 2026 and the RB Research Motel Reports of August 2025 and June 2026. Market conventions, not valuations, and not a representation about any particular motel. Prevail’s arithmetic: a 27% yield is about 3.7 times profit, 10% about 10 times, 7.5% about 13 times.

The rent benchmark that connects them

The long-standing industry benchmark puts about 45% of the motel’s profit before rent with the landlord and 55% with the operator. Some leases set rent instead at 20 to 25% of accommodation turnover plus up to 8% of food and beverage. Leases commonly run ten years with two or three five-year options, reviewed each year to CPI or a fixed step and to market when an option is taken; and in Victoria the retail leases legislation prohibits ratchet clauses that stop rent falling at a market review. So a leasehold price is a price for 55% of the profit, for as long as the lease runs. The unexpired term is the asset, and a lease with fewer than fifteen years to run is worth measurably less than one with twenty-five, which is what a lease top-up premium buys back. Sources: ResortBrokers, Avery Commercial Law.

The rebuild

Motels are advertised on a profit that assumes the owners work for nothing and never repaint.

Most motels are run by the couple who own them, and their wage sits in the profit. Add the refurbishment cycle the industry research puts at seven to ten years, the repairs a vendor stops doing in the last two years before a sale, and insurance at renewal rather than at last year’s premium, and the advertised profit moves. A lender rebuilds it before it lends; so should you, before you offer.

The rebuild: a 24-room regional motel, freehold going concern, asking $3.2 millionAmountWhy it moves
Revenue$1,190,00024 rooms at 70% occupancy and an average rate of $165, plus about $180,000 of food, beverage and other income. The base, and the first thing the valuer tests.
Profit as presented$355,000An 11.1% return on the asking price. The number the listing leads with, before anyone is paid to run the place.
A managing couple at market, wages plus super− $100,000The vendors drew from profit. Someone has to check guests in at 9pm, and be paid for it.
Refurbishment reserve− $30,000A soft refurbishment runs $5,000 to $15,000 a room; 24 rooms at $10,000 every eight years is $30,000 a year whether or not the vendor spent it.
Repairs deferred in the vendor’s last two years− $15,000Hot water systems, air conditioning, the car park. Read the maintenance line for five years, not two.
Insurance, rates and compliance at renewal− $10,000Your premium, not the vendor’s. Ask for the renewal notice, not the last invoice.
What the lender assesses$200,000The motel has not changed. Only your understanding of it has. A 6.3% return on the asking price, and the figure your loan is sized on.

Illustrative only, to show the shape of the adjustment. Not a valuation and not a representation about any particular business. The refurbishment range is from a hospitality fit-out guide (September 2025); the refurbishment cycle is IBISWorld’s (June 2026). General information only, current at September 2026.

Now the funding. A lender that funds motels tests the rebuilt profit against the loan repayments and wants cover of at least 1.25 times. At about 10% over fifteen years, $200,000 of rebuilt profit supports roughly $1.24 million of debt: 39% of the asking price, not the 70% the LVR ceiling allows. The gap is either your equity or the vendor’s price. Neither the bank nor the valuer will close it for you.

Run the rebuild on a real listing.

Type the numbers from any information memorandum. Edit every adjustment. They are yours, not ours.

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Enter the asking price and the profit as presented to see the rebuild and the debt it supports.

Illustrative arithmetic on figures you enter, at 1.25 times cover on a principal-and-interest loan: not a valuation, not advice, and no representation about any particular business or lender. Lenders make further adjustments of their own, and interest-only periods change the sum. General information only.

Get the real number for your deal →

30 minutes with Priyank, at no cost. We review your position and discuss how we will approach funding your deal. No lender sees anything until you say so.

Wages are 26.6% of industry revenue on an average wage of about $45,000, the largest cost in every motel. A motel whose wage line looks like the industry average may simply be one where nobody is paid to run it.

The first look

A week at the front desk tells you more than any information memorandum.

Ask for the property management system export before the financials: every room-night, by date, rate and channel, for three years. Then spend a week on site across a changeover, watch how a booking arrives, how a room turns and how a complaint is handled, and take a notebook. A motel that fills from the highway and its own website is a business; one that fills from a booking site at 15% commission is paying rent to a screen.

What to count while you are there

Occupancy by month, three years, against the seasonal shape the industry research describes: peaks at Christmas and New Year, school holidays and summer, troughs in February and March, May and June, and November. An annual average hides the March that carries the year.

Rate versus nights: how much of the income growth came from a higher room rate and how much from more room-nights. Rates rose everywhere after the pandemic; nights did not.

Channel mix: direct bookings, phone and walk-in against the booking sites, and the commission each one costs. The direct share is the goodwill.

Guest mix: leisure, corporate, contract and visiting friends and relatives, by month. One contract above a third of the room-nights is a finding, and so is a motel that empties when school holidays end.

What to ask the owner, face to face

If it is a leasehold: how long is left, what are the options, how is rent reviewed, what does the landlord think of the sale, and what is the rent as a share of profit before rent?

When were the rooms last refurbished, what was spent, and what is on the list that has not been done? Ask to see the worst room.

Which registrations and licences run with the motel: food, liquor, pool, fire safety, and which of them transfer to a buyer without being re-issued?

Who does the work? If the answer is the two of them, seven days a week, that is the wage you are adding back, and the handover you are negotiating.

What has changed in the last twelve months: a new hotel in town, a mining contract ending, a highway bypass, a short-stay listing boom? And why this price?

Two searches, ten minutes

Pull the title and the planning certificate: easements, overlays, the zoning the use depends on, and any order on the land. Then ask the council for the motel’s food registration, its fire safety and building compliance status, and any outstanding notice. A motel that cannot be registered in your name is not a motel you can run, and it has ended deals.

Score them side by side. The motel with the friendliest owners is rarely the one the numbers favour, so fill the comparison in the same week you see the data, while the numbers are still in your notes.

The screening register

One is a negotiation. Three is a walk.

Demand for motels is running ahead of supply and a good one attracts several buyers, which is exactly when discipline pays. These are the recurring twelve, and the remedy for each.

Income and occupancy

Occupancy you cannot see. No system export by month, or an annual figure with no detail. Three years by month as a condition; no export, no offer.

Growth that is all rate. Revenue up 25% while room-nights stood still. Rebuild the income at a flat rate and price the nights, not the cycle.

One contract carrying the motel. A mine, a road project or a government contract above a third of room-nights. Meet the contract holder, and tie the price to renewal.

Bookings that belong to a website. More than half the nights through booking sites at 15% and above, with no direct channel. Price the commission as a cost, and the direct share as the goodwill.

Tenure and lease

A lease under fifteen years. Goodwill value falls as the term runs down, and a lender’s term has to fit inside it. Price the top-up with the landlord before contract, or walk.

Rent above the benchmark. More than about 45% of profit before rent, or turnover rent above 25% of accommodation and 8% of food and beverage. The lessee’s 55% is what you are buying; if it is 45%, so is the price.

Consent assumed, not obtained. Assignment needs the landlord’s consent, and a lender needs the landlord’s deed of consent and right of entry as well. In writing, before the heads of agreement.

A freehold with a title or planning problem. An easement through the car park, an overlay on the site, a use that predates the zone, land the tenant does not know is contaminated. Searches first, price second.

Property and compliance

Refurbishment overdue. 1970s and 1980s stock last touched when rates were low, on a seven-to-ten-year cycle. Price $5,000 to $15,000 a room for a soft refurbishment and $25,000 to $60,000 and more for a hard one, and take it off the offer.

Compliance that does not transfer. Food registration, liquor licence, pool registration, fire safety certificate. Each transfers or is re-issued on a timetable, and the timetable goes in the contract.

The owners’ wage is not in the numbers. A managing couple at market wages plus super, so you compare like with like.

The business is the vendor. The couple who greet every guest and hold every corporate account leave at settlement. A handover measured in months, the staff staying, a restraint that holds. Or no deal.

Anything touching the valuation counts double

A motel is funded on what a valuer says it earns, from the room count, the rate, the occupancy and the lease. Occupancy you cannot evidence, rent above the benchmark and a lease running short are not three findings among twelve. They are the valuation, and the valuation is the loan.

The funding

A motel is funded on the valuation, and the valuation comes first.

A freehold going concern is funded on a going-concern valuation, and a bank that lends to the business rather than the bricks will go to about 70% of the price where the valuation supports the income, on debt-service cover of at least 1.25 times, with first-time operators accepted at a lower gearing and proven operators stretched further. The same kind of bank funds a leasehold on the lease and the cash flow: 70% has been done, case by case, and specialist guides put the typical bank advance at around half of the lease value, repaid inside the remaining term, fifteen years principal and interest being common, secured by a charge over the lease with the landlord’s deed of consent and right of entry. A non-bank on our panel looks at motels only for experienced operators, at about 55%. Bank motel loans start at about $500,000, some regional files from $250,000. Indicative all-in pricing in September 2026 runs about 9.5 to 10.5% for a freehold and 11 to 13% for a leasehold on a base rate of about 5%, with establishment fees of 1 to 1.5%.

Order the valuation first

The lender cannot give formal appetite until an accommodation valuer has tested the room count, the rate and the occupancy. Order it yourself, for mortgage purposes, from a national firm with an accommodation desk, and have it assigned to the lender once you are approved. Negotiate with a finance clause in the contract so the timetable is yours.

Get your capacity assessed on the rebuilt number

Before you negotiate, for the tenure you are buying: a freehold going concern, a leasehold and a passive freehold fund differently. The loan is sized on the profit a lender can see, at 1.25 times cover, and the LVR ceiling only matters once cover allows it. Deposit workings are set out on our business deposit guide.

Experience changes the gearing

A managing background counts, and so does a business plan the valuer’s income figure can support. First-time owners can be funded, at a lower LVR, on a statement of position, two years of personal returns, the capital going in and the plan. Proven operators are where a lender stretches.

Subject to lender criteria, security position and eligibility. Lender positions in writing, 16 September 2026, and specialist finance guides, April 2026. We arrange credit; we do not provide legal, tax or accounting advice. Whether a structure is right for you belongs with your solicitor and accountant, and we work alongside both.

Find out where you stand →

Nine questions, two minutes. Then a call within four business hours. No credit enquiry, and no lender sees anything until you say so.

Take it with you

The 7-page guide is at no cost, and written to be read before the inspection.

The 7-page guide

The three tenures and what each one is worth, the rent benchmark and the lease top-up, the rebuild worked line by line, the front-desk checklist, the 12 deal-killers with a scoring register, the documents to ask for before you make an offer, and two pages of IBISWorld’s June 2026 industry figures distilled to what a buyer needs.

Download the PDF →

Direct download. No email required.

Then send us the motel

The system export, three years of financials, the lease or the title, the maintenance and refurbishment history, and the registrations. Within 24 hours you have our answer: fundable, not fundable, or what’s missing. Once you accept our quote, your written Action Plan follows within one business day: what happens, in what order, the funding pathway scoped for that motel, an indicative pricing band, and the finance clause date your contract needs.

Find out where you stand →

30 minutes with Priyank, at no cost. We review your position and discuss how we will approach funding your deal. No lender sees anything until you say so.

Fair questions

Straight answers.

How much does a motel cost in Australia?

A motel in Australia is priced on its tenure and its profit, not its room count. A leasehold sells on a return on the lessee’s profit after rent: 25 to 27% on average in January 2026, with 2025 state medians of 35.6% in Queensland, 32.3% in New South Wales and 29.2% in Victoria, so a leasehold earning $300,000 after rent is priced at roughly $850,000 to $1.2 million depending on the state. A freehold going concern sells at 9 to 10% for quality assets and 12 to 15% regionally, so the same motel with the land is a $2.3 to $3.5 million purchase on a $350,000 profit. A passive freehold sells at 7 to 8% on the rent. Those are the ranges a specialist accommodation broker reported; they are conventions, not a valuation of any motel.

What is the difference between a leasehold motel and a freehold going concern?

A leasehold motel in Australia is the business and the right to occupy under a lease: you pay the landlord rent, commonly around 45% of the profit before rent, and you own the goodwill, the chattels and the lease for as long as it runs. A freehold going concern is the land, the buildings and the business together, with no rent and no landlord, at roughly three times the price for the same motel. The leasehold is the cheaper way in and the higher return on paper; the freehold is the stronger security and the one a lender funds most readily. A passive freehold is the third form: you own the land and buildings and someone else runs the motel under the lease.

How is rent set under a motel lease?

Rent under an Australian motel lease is set one of two ways. The industry benchmark splits the motel’s profit before rent about 45% to the landlord and 55% to the lessee. The alternative sets rent at 20 to 25% of accommodation and sundries turnover plus no more than 8% of food and beverage turnover. Either way, rent is then reviewed annually to CPI or a fixed percentage and to market when an option is exercised, and in Victoria the retail leases legislation prohibits ratchet clauses that stop rent falling at a market review. Leases commonly run ten years with two or three five-year options. Read the review clauses before the financials, because the rent formula is the price you are paying for the next twenty years.

How much can I borrow to buy a motel?

To buy a motel in Australia, a bank that lends to the business will fund a freehold going concern to about 70% of the price where a going-concern valuation supports the income, on debt-service cover of at least 1.25 times, with first-time operators accepted at a lower gearing. A leasehold is funded on the lease and the cash flow; 70% has been done case by case, and specialist guides put the typical bank advance at around half of the lease value, repaid inside the remaining term, with fifteen years principal and interest common. A non-bank on our panel considers motels only for experienced operators, at about 55%. The cover test usually bites before the LVR ceiling: $200,000 of rebuilt profit supports roughly $1.24 million of debt at about 10% over fifteen years, whatever the ceiling says. Lender positions in writing, 16 September 2026; subject to lender criteria, security position and eligibility.

Do I need a valuation before I apply for motel finance?

Yes, for a motel in Australia the valuation comes first. A lender’s appetite for a motel rests on a going-concern valuation that tests the room count, the average rate, the occupancy and the lease, and it cannot give formal appetite until it has one, which makes the sequence a little chicken-and-egg. The practical route is to order the valuation yourself, for mortgage purposes, from a national valuation firm with an accommodation desk, and have it assigned to the lender once you are approved; negotiate with a finance clause so the timetable is yours. An indicative term sheet can come earlier on your statement of position, your experience, two years of personal returns, the capital you are putting in and a business plan, but the approval will rely on the valuation.

Can a first-time operator get finance to buy a motel?

A first-time motel operator in Australia can be funded, at a lower LVR than a proven operator, and one non-bank will not look at the file at all. What moves a lender is a managing background in accommodation or hospitality, a business plan the valuer’s income figure can support, capital of your own going in, and a handover from the vendor measured in months. Experienced operators are where a lender stretches its limits; first-time buyers should expect to bring more equity and to be assessed on the group, not the motel alone.

What occupancy should a motel run at?

Motel occupancy in Australia sat at about 70% in 2024-25 and national accommodation occupancy at 74.3%, on IBISWorld’s June 2026 figures, while a specialist accommodation broker reported regional occupancy at a record 65.6% and capital cities approaching 80% in June 2026. Occupancy is seasonal and predictable: peaks at Christmas and New Year, school holidays and summer, troughs in February and March, May and June, and November. Ask for three years by month, by channel, from the property management system. The average is not the number; the shape is.

Is the motel industry growing in Australia?

The motel industry in Australia has recovered rather than grown: revenue of $4.1 billion in 2025-26 after five years of 11.1% annual growth off a pandemic base, a profit margin back at 11.0%, and a forecast of 2.5% a year to $4.6 billion by 2030-31, with IBISWorld expecting no meaningful demand recovery before late 2027 while rates and inflation stay high. What is not growing is supply: 2,339 rooms were added in 2025, motels attract almost no development capital, and the count of motels is forecast to fall from 2,498 to 2,397 by 2031-32. Existing motels, especially on regional highway corridors and near business and event demand, are the ones the research expects to hold pricing power.

What documents do lenders want for a motel purchase?

For a motel purchase in Australia, send five things: the property management system export by month, rate and channel for three years; three years of financials and tax returns with the add-backs itemised; the lease with its reviews and options, or the title and planning certificate for a freehold; the maintenance and refurbishment history with what is still outstanding; and the registrations and licences with their transfer terms. For yourself: a statement of position, two years of personal tax returns, the capital contribution and its source, a resume of your accommodation experience, and a business plan for the first two years. That is the pack the valuer and the lender both read, and it is what our 24-hour answer is built on.

Do I pay stamp duty and GST when I buy a motel?

Buying a motel in Australia can attract transfer duty on the land in a freehold purchase in every state, and some states still charge duty on the business assets and goodwill as well, Queensland and Western Australia among them, while New South Wales, Victoria and South Australia have abolished duty on goodwill. GST does not apply where the sale qualifies as the supply of a going concern: the vendor supplies everything needed to keep the motel running, carries it on until settlement, and both parties are registered and agree in writing. Get the duty and GST position from your solicitor and accountant before you sign, because a going-concern clause that fails costs 10% of the price.

What is a lease top-up on a motel?

A lease top-up on an Australian motel is the premium a lessee pays the landlord to extend an unexpired lease, restoring the term that a buyer and a lender want to see. The benchmark method values the goodwill first (the adjusted net profit capitalised at the leasehold rate, less the chattels) and then charges about 45% of that goodwill value, spread over the extension years as a share of the original term. On a lease with fifteen years to run, a ten-year top-up is often the difference between a motel a bank will fund over fifteen years and one it will not. Agree it with the landlord before contract, and put the cost in the price.

What does the Brisbane 2032 Olympics mean for Queensland motels?

For Queensland motels, IBISWorld cites CBRE’s estimate that about 81,000 rooms will be needed across South-East Queensland during the Games against 67,200 in inventory, with the development pipeline adding only 11%, and Queensland construction costs up 44% over five years, which keeps new supply out. Highway motels on the corridors into Brisbane, the Gold Coast and the Sunshine Coast are expected to absorb construction workforce and event overflow demand from 2026 onwards. Queensland also carries the highest leasehold yields of the three big states, 35.6% at the 2025 median, so the question for a buyer is whether the price already assumes the Games.

The 7-page guide covers the three tenures, the rent benchmark, the rebuild, the 12 deal-killers, the documents to ask for and the industry figures behind the price. Download it here → No email required.

Find out where you stand →

30 minutes with Priyank, at no cost. We review your position and discuss how we will approach funding your deal. No lender sees anything until you say so.

All business acquisition finance →
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